Offering Wishlist functionality on your ecommerce site is an effective way to foster customer loyalty and boost sales. Furthermore, offering customers a convenient alternative to making a purchase can reduce cart abandonment rates.
Maintaining the responsiveness of your website can be key for increasing sales, as nearly 59 percent of online shoppers report having abandoned a cart while browsing and not ready to make a purchase. By making sure all items added to carts are accessible when customers are ready to buy, you’ll ensure they won’t forget what they added when making their decision.
Wishlist are a popular feature on many websites, as they allow users to save items in their cart for later consideration. When they’re ready to purchase, users can return to the wishlist and add the items they saved earlier to their basket – providing valuable data which you can use in future marketing campaigns.
Understanding your customers’ wants and needs with a wishlist is essential for helping them decide what products they want, as well as for improving inventory levels and predicting which items will be popular with your audience.
For instance, if you know that many customers are searching for a certain item but it’s out of stock in their desired color or size, use their wishlists to notify them when it becomes available again. Doing this helps avoid returns from people who receive an item they don’t like or don’t want, while keeping inventory costs low.
Amazon makes creating wishlists incredibly simple, as there are no limits to how many items customers can add. Plus, customers have the added option of sharing their lists with friends and family – making gifting much simpler!
With the rise in mobile device usage for research and purchases, wishlists have become an integral part of the ecommerce experience. In fact, nearly half of all US consumers plan on using their smartphone or tablet during the holiday season to shop.
If you don’t already offer your shoppers a wishlist option, now is the time to add one. The advantages of wishlists are plentiful and can increase customer satisfaction with your brand, reduce cart abandonment rates, and generate additional sales from those who have expressed an interest but have yet to purchase.
Adding items to your wishlist is as easy as clicking the heart icon on any product page. This will add them to your list and a sticky icon will appear at the top of your browser window.
When you’re ready to purchase an item on your wishlist, simply click it and pay directly from your account. Alternatively, if no longer interested in it, remove it from the list.
Shopping Wishlist offers the convenience of saving for as long as desired. Plus, with multiple items per list, you can conveniently save even more products for later.
